Turn your Smartocto insights into omnichannel impact with XS2C
Why this matters for communication teams
Most large organisations already measure content performance — but acting on those insights across channels is still painfully manual. Smartocto gives editors actionable analytics (not just dashboards) and a compound KPI (CPI) to see which stories resonate right now.
Hidden in that data are “under-exposed winners”: articles with deep engagement (e.g., high read depth) but limited reach. Those pieces deserve a second life on other channels.
What’s new: Smartocto inside XS2C
We’ve connected Smartocto’s APIs to the XS2C Platform, so your team can plug in its own Smartocto account and automatically pull story lists based on the metrics that matter (CPI, read depth, pageviews, notifications). From there, XS2C’s automated pipelines repurpose those stories into formats for every channel — at enterprise scale.
XS2C is built for large communication departments: a visual workflow builder, 300+ AI services, seamless integrations, analytics, and enterprise-grade security & compliance.
High-value segments you can target on day one
- High engagement, low reach: stories with strong read depth or high CPI but modest exposure → prime candidates to republish on new channels.
- Evergreen revivals: historically strong articles resurfaced in new formats when audience interest spikes (guided by Smartocto’s insights and notifications).
- User-needs-driven picks: align selections to the User Needs model to improve relevance and loyalty.
From metric to media: example pipelines
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Daily “High-Value Briefing”
Pull top “high engagement / low reach” stories each morning → generate a 2-minute micropodcast, a text briefing, and a vertical video for socials → schedule distribution. -
Evergreen to LinkedIn
Identify evergreen articles with deep read time → condense to a LinkedIn post & carousel script → produce an avatar video for accessibility on your site. -
Campaign re-use
Take a research piece that performed well for engagement → produce regional email intros, short reels, and press-office talking points — all from the same source.
How the integration works (at a glance)
- Connect your Smartocto account using your API key.
- Define segments (e.g., CPI thresholds + read depth + low pageviews).
- Build pipelines in XS2C to transform selected stories into audio, video, or social assets.
- Distribute & measure across channels; use analytics to iterate.
Why now
Smartocto’s own analysis shows that 30–35% of articles massively underperform. Redirecting effort from that “deadweight” to proven or high-potential stories — and scaling them with automation — is the fastest way to increase reach without increasing headcount.
Ready to unlock your Smartocto data?
With Smartocto plugged into XS2C, your team can finally close the loop: insights → selection → automated repurposing → measurable impact. Book a demo to see it in your environment.
