Why So Much Great Content Never Gets Repurposed (and How to Fix It)
The Scope of the Waste
37 % of B2B marketers say repurposing is a top challenge, and only 26 % feel they have the right tech to manage assets across the org. Content Marketing Institute
Yet 60 % of marketers report that repurposed content outperforms net-new material on lead-gen. Docswrite Blog
Automation veterans grow faster: Buffer’s 5-step automation framework helped one freelancer triple her following in 18 months, mostly on recycled posts. Buffer
Hidden Friction Points
- Discovery debt – assets scattered across drives, DAMs and social accounts.
- Format silos – text lives in CMS, audio in Descript, social snippets in scheduling tools.
- Manual re-contextualisation – turning a webinar into a dozen clips still involves copy-pasting timestamps.
Automating the Flywheel
Modern stacks combine vector search (to surface evergreen quotes), AI summarisation, and templated publishing to turn one white-paper into:
- 3 LinkedIn carousels
- a narrated podcast teaser
- 10 shorts with subtitles
XS2C Connection
XS2C stitches those steps into a drag-and-drop pipeline: ingest any URL or folder, auto-chunk & classify, let GPT-powered transforms spin out derivative assets, then push to MCP-capable channels or direct API targets — complete with scheduled versions for evergreen reshares.
